Press Room

We Wrote the Book on Jewelry®

Susan Eisen’s Website
Various information pertaining to Susan Eisen’s locations, background, history, services, ect.

Press Kit

This electronic press kit contains pages of various information about Susan Eisen’s book, Crazy About Jewelry ®. 

Articles about Susan Eisen or as a jewelry expert in various publications.

Articles about or featuring Susan Eisen

DatePublicationTitle
July 2025Kudos
July 2025Fancy Colour Diamonds
July 2025Texas Jewelry Retailer Conducts Emergency Campaign
July 2025Texas jeweler sets up Emergency Campaign
July 2025Susan Eisen Fine Jewelry Creates Emergency Campaign
January 2025Kudos
December 2024Longtime El Paso Retailer Expands Her Horizons
Fall 2024Washington, D.C. Fly-In
October 2024Showcasing Talent
October 2024J.A. Members Speak Up for the Jewelry Industry
October 2024“My Next Question” Webinar Series
September 2024TJA Jewelry Competition
August 2024The INSTORE Show 2024
August 2024Instore Bench Pressure Challenge 2024
March 2024Plumb Club Symposium Hosts Two-Day Learning  Conference
December 2023Share Your Thoughts
December 2023Do You Hire Part-Time Help During The Holiday Season?
August 2023Retailers Weigh in on High Black Friday Jewelry Sales 
August 2023Inbox
August 2023How to Big-Picture Plan for Your Business Panel/Meet Our Speakers
June 2023Thinking Outside the Jewelry Case
April 2023Inbox: Readers Share Their Thoughts
February 2023In Store’s Brain Squad
February 2023Alexandrite the Great: One of Nature’s Scarcest Gems
March 2022From My Side of the Counter
March 2022Susan Eisen Wins Best In Show
January/February 2022Best In Show
March/April 2021New and Noteworthy
December 2020‘Tis the Season … To Get Engaged, According to These Jewelers
October 2020
August 2020
August 2020
August 2020
August 2020
July 2020
Fall 2019
April 2019
December 2018
July 2018The Multifaceted Susan Eisen
June 2017Texas Jewelers Two Minute Tips
January 2017gemsceneoverlayJewelry Success Story
December 2016gemsceneoverlayEisen Earrings at Awards Event
November 2016Eisen Gallery Hosts “Jewelry of the Celebrities”
October 2016Reproductions of Jackie O’s Jewels on Sale at Susan Eisen
August 2016Evolution of the Birthstone List
April 2016Instoremag.com-logoA Diamond Is Forever
October 2015Eisen Jewelry Shines at the Emmys
June 2015ABC-7 Late News Fire Cushion Diamonds with Susan Eisen
February 2015cbsmwJewelry From Susan Eisen At The Academy Awards 2015
January 2014Hope Matters Radio
January 2014Michael Dresser Radio
December 2013National Jeweler
September 2013ASA Appraisers NewsroomChapter Focus: Texas Chapters
Summer 2013Su Casa Magazine
June 2013MJSA: Professional Excellence in Jewelry MakingShop American
June 2013MJSA Custom Jewelry
Summer 2013CIJ International Jewelry Trends & Colours
June 2013Instore Magazine
April 2013The Smart Jewelry Show Guide
April 2013MJSA JournalOld Gold New Treasure
March 2013National JewelerRetailer’s Jewelry Tips Featured in Real Simple Magazine
February 2013Real Simple Magazine
December 2012MJSA Custom Jewelry
October 2012MJSA Custom JewelryAt The Bench; Stick With It
October 2012YAHOO! NEWS
September 2012Centurion NewsletterIt’s All About Design at Susan Eisen Fine Jewelry & Watches
August 2012InStore MagazineCounting Down To Dallas
July 2012What’s Up MagazineWinner “Best Bling” 2012
April-July 2012The Jewelry AppraiserKudos To…
June 2012JCK Show Daily
June 2012JCK Show Daily
June 2012MJSA Magazine
May 2012Indesign Magazine
May 2012CIJ Trends & Colours
May 2012InStore Magazine
May 2012InStore Magazine
May 2012InStore Magazine
May 2012JCK Magazine
May 2012InStore Magazine
April 2012El Paso Times
April 2012InStore Magazine
April 2012MJSA Custom Jewelry
April 2012InStore Magazine
March 2012InStore Magazine
January 2012MJSA Journal
December 2011El Paso Inc.
October 2011Indesign
July 2011MJSA Journal
May 2011
JCK OnlineJewelers Say Mother’s Day Business Up
March 2011
JCK MagazineTalent Scouts: How savvy retailers discover designers who share their aesthetic sensibilities
March 2011
InStore MagazineInbox:
March 2011
JCK MagazineTalent Scouts: How savvy retailers discover designers who share their aesthetic sensibilities
January 2011Ventanas Magazine
January 2011El Paso TimesTreasure trove: Visitors can hunt, dress like pirates at Lynx exhibit
December 2010National Jeweler MagazineAmerica’s Best Jewelers announces 2010 recipients
September 2010JCK OnlineJewelers Mutual Announces Jewelers Advisory Council Members
September 2010KTSM Channel 9 El Paso2nd Annual Fashion Night Out, a global celebration of fashion on Friday, September 10, 2010
August 2010InDesign MagazineAmerica’s Finest: How much has the rising price of gold affected your ability to sell gold jewelry?
Summer 2010El Paso Vistor’s GuideBedazzled: 5,000 Years of Jewelry
Spring 2010Texas JewelerSusan Eisen Helps ‘Bedazzle’ Jewelry Fans in Texas
July 2010National Jeweler MagazineEducational lineup announced for JA Summer show
July 2010DiamondGoldNecklaces.netSelling Your Gold Jewelry in El Paso is as Easy as 1,2,3!
June 2010InDesign MagazineLetters to the Editor: Designer Jewelry
June 2010Manufacturing Jewelers & Suppliers of America (MJSA)At The Bench Live Seminar – Presentation
April 2010
InStore Magazine
April 2010El Paso TimesJewelry Luminary to Speak
April 2010National JewelerImport Restrictions Possible on Italian Coins
April 2010Collector WeeklyBedazzled: 5,000 Years of Jewelry
April 2010Glasstire.com – Texas Visual Arts OnlineExhibition in Motion: Contemporary Jewelry Event
April 2010National Jeweler MagazineDiamond mystique talk set for ‘Bedazzled’ exhibit
April 2010California ChronicleDiamonds discussed in ‘Bedazzled’ lecture
April 2010JCK MagazineIn this economy, can jewelers still maintain a strict ‘no-sales’ policy?
April 2010InStore MagazineDaily Package
March 2010What’s Up Weekly – El Paso Inc.Bedazzled: Jewelry exhibit shimmers, shines
March 2010El Paso MagazineBe-dazzling ancient jewelry exhibit at El Paso Museum of Art
March 2010El Paso TimesPrepare to be Dazzled
March 2010El Paso, Inc.“Bedazzled,” the Business Behind the Exhibit
March 2010MJSA JournalWaste Not – Saving Money on Common Repairs
March 2010National Jeweler MagazineSusan Eisen helps ‘Bedazzle’ jewelry fans in Texas
March 2010InStore MagazineJeweler Sponsors National Jewelry Exhibit and Seminars with Local Art Museum
February 2010Centurion Jewelry Show 2010Monday, February 1 Daily Update
February 2010Jennifer HeebnerMood Upbeat at Centurion Jewelry Show
February 2010Dallas Art NewsBedazzled: 5,000 Years of Jewelry at the El Paso Museum of Art
Jan/Feb 2010InDesign MagazineMy Favorite Things
January 2010BottomLine PersonalReaders Ask: Enhanced Gemstones
January 2010GIAGIA Alumni Association Members
January 2010InStore MagazineGIA Alumni Association Members
December 2009KFOXTV Channel 14 NewsHoliday Shoppers Trade Gold For Gifts
December 2009National Jeweler MagazineGetting Better! – Editor’s Letters
November 2009El Paso TimesRare Jewelry to be Exhibited in El Paso
October 2009Texas Tech UHSC Foster School of Medicine – Tech ViewT-Shirts Benefit UBCC
October 2009National Jeweler MagazineThe Overachievers
September 2009Instore MagazineThe Brain Squad Speaks: Do You or Don’t You? – Belong to Any Social Networking Sites
September 2009El Paso MagazineSusan Eisen Chosen as Top 28 “America’s Best Jewelers” by National Jeweler Magazine
July/August 2009Indesign MagazineThe Pitchers; Page 1, Page 2
July 2009Instore MagazineUseful Time
July 2009What’s Up! Weekly – El Paso, Inc.Best Place to Buy Your Bling-Bling
June 2009El Paso MagazineBest of El Paso 2009: Best Jeweler and Best Place to Buy Your Engagement Rings
June 2009National Jeweler MagazineJewelry Market Week: America’s Best Jewelers Seminar
May 2009InStore MagazineDo You Have Your Own House Brand of Jewelry or Watches? – In Your Store, The Brain Squad Speaks
May 2009JCK MagazineVintage Designs Spotlighted
May 2009The Journal: The Business ProfilerSmall Businessperson of the Year
May 2009El Paso TimesBusiness Innovators, Advocates Honored
Spring 2009JCK MagazineEisen Shows Local Heirlooms
April 2009El Paso TimesExquisite Antiques: Susan Eisen Shares Love of Treasures from Other Eras
April 2009Las Cruces BulletinGalleries & Openings: Opening This Week
April 2009El Paso TimesA Passion for Business: Jewelry CEO Eisen Among 8 Honored, Page 2
March 2009Worldwide DeBeers Sightholder ExtranetPrivate Interview for Worldwide DeBeers Sightholder Extranet (cannot distribute)
March 2009National Jeweler MagazineAmerica’s Best Jewelers announces Couture Show program
March 2009National Jeweler MagazineTexas jeweler to showcase El Paso heirlooms
February 2009GIA 2009 Educational CatalogQuote from Susan Eisen
January 2009Instore MagazineMonthly Survey: Hot Sellers
January 2009National Jeweler MagazineBull’s Eye Advertising
January 2009National Jeweler MagazineData-Driven Jewelers
January 2009Bulletin of the New York Mineralogical ClubTopics in Gemology: Getting It Write
December 2008Southern Jewelry NewsGIA Announces New Alumni Advisory Council Member
December 2008El Paso TimesHeartbeat of El Paso
December 2008The Israeli Diamond IndustryDiamonds for Diabetes in New Medical Bracelet
December 2008El Paso TimesBusiness People
November 2008El Paso TimesIn Brief: Promote Yourself
November 2008JCK MagazineEisen Named to GIA Alum Advisory Council
November 2008JewelryFYI.comJewelry Tips
October 2008National Jeweler NetworkSusan Eisen designs New York Press Club gift
October 2008Tulsa WorldDip Into Drawer for Bonus Bling
October 2008BottomLine PersonalTo Keep Jewelry Safe While Traveling
October 2008The Salt Lake TribuneQuick Money Available, But Care Needed
October 2008Southern Jewelry NewsGetting It Write
September 2008Good Housekeeping.comHow to Get Cash Fast: 3 Simple, Safe Ways to Get It! Page 1, Page 2
August 2008El Paso MagazinePassionate Art, Perfume Bottles, and Rubies at Susan Eisen Gallery
August 2008Bridal Guide.comBridal Buzz: Yep, Diamonds Are a Girl’s Best Friend
August 2008El Paso Nespaper TreeSusan Eisen Honored by National Jeweler Magazine
August 2008Colorado Golf MagazineWhat To Look For In a Locket
August 2008Creator’s News ServicePreserve the sparkle for years to come
July 2008Creator’s News ServiceBooks and guides that have the fashion world covered
July 2008GIA Jewelry Career Fair WorkshopProgram Supplement: Marketing Yourself for Succes
July 2008GIA Jewelry Career Fair Workshop Career Coach: Business Start-up and Entrepreneurship
July 2008What’s Up: El Paso/JuarezEl Paso’s Best of the Best – Best Place To Buy Your Bling
July 2008Tulsa World NewspaperYou Go Green, Girl! Jewelry expert offers tips on eco-friendly accessorizing
June 2008El Paso Magazine2008 Best of El Paso Awards
June 2008InStore MagazineNeed Wise Advice? Go Buy Some
June 2008GIA: The LoupeAlways Up for a Challenge
June 2008El Paso Times“Paintings, Pearls and Paperweights”
May 2008The International Jewelry QuorumBook Review: Crazy About Jewelry! The Expert Guide to Buying, Selling and Caring for Your Jewelry
May 2008The Cypress SunStuck Between A Diamond and A Hard Place
May 2008Desert Golf MagazineWhat To Look For In A Locket
April 2008InStore MagazineInBox: April
April 2008Advice SistersWhat Works
March 2008The Jewelry Appraiser (NAJA Newsletter)Reading Recommendations: Book Reviews by NAJA Members For NAJA Members
March 2008Kalamazoo GazetteNow You Know
February 2008Women’s Jewelry Association – News NewsletterThe 2007 Awards for Excellence – Winner
February 2008Women’s Jewelry Association – News NewsletterKudos Section: Susan Eisen
February 2008El DiarioAtesora Creatividad
February 2008The Wichita EagleTime for that Diamond Ring? Think Outside The Box
February 2008El Paso TimesEl Paso jeweler revels in new gig as author
February 2008InStore MagazineStuff For Your Store: Jewelry Primer
January 2008Splash MagazinesValentine’s Day Gift Guide – Style and Fashion
January 2008The Jewish Exponent – Weddings SupplementSomething New: Book Report
January 2008Bella OnlineCrazy About Jewelry – The Ultimate Guide for Jewelry Collectors
January 2008National Jeweler MagazineUnexpected metal hues, rule 2008 fashions
January 2008Jewelry and BeadingBook Review: Crazy About Jewelry
December 2007National Jeweler MagazineEXCLUSIVE: Snow not Scrooge for jewelers this season
December 2007The Birmingham NewsFrom cleaning to hiding: Tips for jewelry care
December 2007The Standard DemocratTis the season to buy jewelry, especially diamonds
December 2007Staten Island AdvanceBaubles, bangles and big mistakes – Men shopping for jewelry for wives or girlfriends often go awry
December 2007Southern Jewelry NewsSusan Eisen Releases New Book
November 2007National Jeweler MagazineEXCLUSIVE: Black Friday surprisingly strong for jewelers
November 2007El Paso TimesNetworking Women are Featured at Extravaganza
October 2007National Jeweler MagazineRetailers poised for strong designer jewelry sales in Q4
October 2007El Paso MagazineMedical Identification with Pizazz
September 2007Southern Jewelry NewsWJA “Awards for Excellence” honor best in the business
Fall 2007Women’s Jewelry AssociationCategory IIIB: Retail – Fewer than 15 stores
July 2007JCK OnlineTerry Burman to Present WJA Hall of Fame Award to Anna Martin
June 2007El Paso MagazineBest of El Paso: Best Jewelry Store & Best Place to Buy Wedding Bands
June 2007InDesign MagazineCuffs Sales Pitches : Page 1 Page 2
June 2007National Jeweler MagazineSusan Eisen finds business at the bottom of jewelry boxes
February 2007InStore MagazineThe In Crowd: Discussion : Page 1 Page 2
July May 2005MJSA Custom JewelryTips from the Trenches
May 2005Rapaport Diamond ReportEstate Jewelry Niche Strong
March 2005InStore MagazineBeginnings: 5 Retailer’s Stories
September 2001JCK MagazineEisen Honored for Charitable Work

ALL MEDIA INQUIRIES:
Susan Eisen, Author
Susan Eisen, Inc.
Phone: 915.584.0022
Fax: 915.584.2552
Email: susaneisen@susaneisen.com